Web sites, email, direct mail, text messaging, data… they’re all key elements to an integrated marketing program. But are you deploying them in the most coordinated manner? With the tailored message customers are looking for? In the time, sequence and format they’re most receptive to?

That’s Multi-Channel Marketing – next generation marketing that delivers a series of well-orchestrated communications across all execution channels.

Healthcare Dialog is an expert in architecture of multi-channel marketing campaigns that resonate with your audience. Each program is defined, built to leverage data from multiple sources and executed to maximize ROI by reaching your current customers and prospects with a tailored message at the right time, using the right combination of channels.

Healthcare Dialog uses the most technologically-advanced platform available to coordinate this high-velocity marketing, leveraging each customer and prospect’s profile, preferences data, response and activity data, and market data to drive triggered and tailored communication streams. Our sophisticated reporting metrics allow for the consolidation of varied interaction data to perform real-time analyses of campaign variables such as creative, content, offers and touch points. This capability, available without waiting for post-market reports from various programs and divergent service providers, can be leveraged to facilitate crucial decision making on program refinements and enhancements.

In addition, Healthcare Dialog puts years of healthcare marketing experience to work behind every multi-channel program we build. Cornerstones of your campaign will include: